E-commerce has seen tremendous growth in recent years; however, online footwear sales make up only 12% of the total footwear market (compared to 50% for computers and 60% for books). The reason for this restricted growth is that consumers cannot try on footwear before purchasing online. Existing online footwear channels are forced to offer free shipping and returns, but even with these policies 75% of consumers are still hesitant to shop online because they are uncertain of what size to purchase and do not want to deal with the hassle of the return process that follows. Shoefitr solves this problem; it is an application that shows shoppers how a new shoe will fit and recommends the best-fitting size before buying.
Shoefitr helps increase consumer confidence when purchasing online which results in two operational benefits for retailers:
Reduced returns from poorly fitting footwear
Increased sales for shoppers who are hesitant to purchase due to their concerns about fit
Returns frustrate shoppers just as much as they frustrate retailers. When an order arrives and fits perfectly the first time, you will have made a loyal customer from that purchase.
Shoppers who have a great experience while shopping on your site and a great experience with the product they purchase are more likely to return to your site for a future purchase.
It is hard to buy shoes online for another person. Shoefitr allows shoppers to purchase for others. All you need to know is a persons shoe and size and buying a shoe that is going to fit is no problem at all.
Customers can see the entire fit profile of each shoe which will help them account for their personal fitting preferences.
Enormous numbers of returned shoes from online retail cause approximately 8,500 tons of carbon emissions per year. It takes 350,000 trees to absorb that same amount of CO2 in one year. That’s 13 times the number of trees in Central Park!
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