Shoefitr | Problem

The Problem: lack of standardization in shoe sizing.

Consumers are uncertain about what size to choose and are therefore hesitant to shop online.

If a consumer chooses the same size shoe in a different model he will not receive his preferred fit 40% of the time.
In 2008, one in three shoes purchased online was returned, which cost retailers over $600 million in lost sales. Returns frustrated shoppers who received items that did not fit and had to be returned[, even when returns were free].
Enormous numbers of returned shoes from online retail cause approximately 8,500 tons of carbon emissions per year. It takes 350,000 trees to absorb that same amount of CO2 in one year. That’s 13 times the number of trees in Central Park!
It is hard to buy shoes online for another person. Shoefitr allows shoppers to purchase for others. All you need to know is a person’s shoe and size and buying a shoe that is going to fit is no problem at all.